华晨宇认为你应该穿红色雅诗兰黛唇膏参加他的音乐会

照片:雅诗兰黛的微信账号

淘宝购买

8月22日,  雅诗兰黛  与中国歌手华晨宇(华晨宇)合作,与品牌形象大使合作推出限量版唇膏。这本身并不是什么新鲜事。在中国,年轻男性名人或“小鲜肉”与美容品牌合作,向女粉丝宣传产品已经变得非常普遍。

但是这次雅诗兰黛对这个概念进行了扭曲,将这场运动与9月8日在华盛顿鸟巢举行的音乐会结合起来,鼓励粉丝们用口红来支持他们的偶像。虽然这可能看起来像是针对一个令人难以置信的利基观众,但仅仅捕捉他的观众的消费将是一个令人难以置信的投资回报 – 鸟巢体育场的所有90,000个座位都已售罄。

到目前为止,微信广告系列已经达到了超过100,000次观看次数和956次观看次数。根据  雅诗兰黛的天猫页面,已售出15,397支口红(售价230元人民币),该产品已收集27,355条评论。推荐阅读雅诗兰黛如何在中国建立与全球品牌相关的全球品牌作者:Yiling Pan

缩略图

中国粉丝在情感投入和经济上致力于
此活动,充分利用了女性对年轻男性流行歌星的钦佩。虽然这是一个全球趋势,但  在中国,这些粉丝  对他们的偶像的情感投入(更不用说经济承诺)更多。雅诗兰黛直接将粉丝们对华晨宇的支持与产品的销售联系起来。通过将它连接到音乐会,他们创造了一个着装要求,让粉丝们感到疑惑,如果我没有在演唱会上佩戴这种口红,我会感到被遗忘吗?

巨大的错误:试图通过微信文章推动天猫的销售
实际上,考虑到雅诗兰黛选择将微信读者引导到天猫网页购买产品,该活动能够带来显着的销售业绩,这实在令人惊讶。微信用户和中国营销人员都知道,微信不允许文章直接链接到阿里巴巴的财产,而是强迫用户复制链接然后跳转到淘宝应用并将链接粘贴到应用程序中。这种麻烦的过程导致非常低的转换率。

雅诗兰黛以其在中国的优秀营销而闻名,令人惊讶的是他们仍选择走这条路。选择与微信兼容的选项,无论是官方网站,HTML5网站,还是最佳选项,迷你程序,都会简化购买流程,转换的可能性会大大提高。

Apple可能会在本月初发布iPhone XS和XS Max的红色版本

iphone xr红色
  • AppleiPhone XS和iPhone XS Max目前仅提供三种颜色:银色,黑色和金色。
  • 中国社交网络微博上的帖子(通过MacRumors)声称苹果可能会在本月底发布iPhone XS和XS Max的红色版本。
  • 微博后索赔这款手机面向中国,因为iPhone的销量下降了近期在全国,但目前还不清楚苹果是否会发布在其他地区这些手机为好,同时还是中国得到它的iPhone手机的红色之后。
  • 像每一个谣言一样,这个应该带着一粒盐。

中国社交网络微博上的一篇帖子声称,苹果最早可能会在本月推出iPhone XS和iPhone XS Max的红色版本。

中国社交网络微博上的一篇帖子声称,苹果最早可能会在本月推出iPhone XS和iPhone XS Max的红色版本。

资料来源:微博iPhoneHacksMacRumors

iPhone XS和iPhone XS Max目前仅提供三种颜色:灰色,银色和金色。

iPhone XS和iPhone XS Max目前仅提供三种颜色:灰色,银色和金色。

最近的iPhone已经收到了红色变体,通常在销售第一年的中间。

最近的iPhone已经收到了红色变体,通常在销售第一年的中间。

iPhone 7和iPhone 7 Plus于2017年3月推出了红色版本 – 大约是手机首次上市后7个月 – 而iPhone 8和iPhone 8 Plus则在2018年4月发布了红色版本。

iPhone 7和iPhone 7 Plus于2017年3月推出了红色版本 - 大约是手机首次上市后7个月 - 而iPhone 8和iPhone 8 Plus则在2018年4月发布了红色版本。

Apple的iPhone XR自推出以来就有了红色变体。因此,看到Apple发布iPhone XS和XS Max的红色版本以推动销售并不奇怪。

Apple的iPhone XR自推出以来就有了红色变体。 因此,看到Apple发布iPhone XS和XS Max的红色版本以推动销售并不奇怪。

目前的iPhone阵容尚未与客户点击。1月2日,苹果表示,预计将失去其重要假日季度的收入目标。首席执行官蒂姆库克将大部分责任归咎于iPhone销售疲软,特别是在中国。

目前的iPhone阵容尚未与客户点击。 1月2日,苹果表示,预计将失去其重要假日季度的收入目标。 首席执行官蒂姆库克将大部分责任归咎于iPhone销售疲软,特别是在中国。

阅读库克给投资者的全信

发布iPhone XS和iPhone XS Max的红色版本有助于该地区的销售。

发布iPhone XS和iPhone XS Max的红色版本有助于该地区的销售。

微博上的帖子还声称苹果公司不会将这些红色iPhone标记为您在其他红色iPhone上看到的(PRODUCT)RED品牌,这些红色iPhone是通过与(RED)全球基金合作制作的。Apple为每种(RED)产品的HIV / AIDS研究做出了贡献。

微博上的帖子还声称苹果公司不会将这些红色iPhone标记为您在其他红色iPhone上看到的(PRODUCT)RED品牌,这些红色iPhone是通过与(RED)全球基金合作制作的。 Apple为每种(RED)产品的HIV / AIDS研究做出了贡献。

来源:微博

Let your eyelashes have a sense of presence! Sparse eyelash maintenance

Due to the metabolic relationship, people will naturally fall off three to five eyelashes every day, and the amount of shedding will increase due to different factors such as eyelids or eyelashes. But I believe that every girl understands how sad it is to see each time the eyelashes fall off one by one! If you do eyelash maintenance on weekdays, you can reduce eyelashes. How should you maintain eyelashes to make them stronger and healthier?

Eyelash maintenance

Sparse eyelash maintenance method 1. To make the eyelashes have a rest period

In recent years, many girls have used eyelash habits, and the beauty has saved a lot of makeup time. But how long should each eyelash be separated? The eyelashes are glued to the artificial eyelashes on the natural eyelashes. You can choose different styles and lengths according to your preferences to create a long-lasting eyelash. Eyelashes can last for about a month, the time varies from person to person, and will slowly fall off with the metabolism of true eyelashes. In order to allow the true eyelashes to have enough time to recover and rest, each time should be re-planted at least one to two months apart, so you can choose to implant the eyelashes before the important day.

Eyelash maintenance

Sparse Eyelash Maintenance 2. Use mascara with repairing ingredients and mascara

If mascara is used every day, the mascara dyeing factor will increase the burden on the eyelashes, while the eyelashes are actually like hair, and the surface is covered with scales. Before applying the mascara, you can use the mascara cream or the repairing essence to help fill the gap between the hair scales, and reduce the damage of the eyelashes when rubbing. The repairing ingredients can make the eyelashes stronger and reduce the shedding.

Eyeko

Eyeko Lash Alert Mascara ($240)

It combines repair, slimness and curling into one body. It adds natural herbal and caffeine ingredients to help make eyelashes proliferate, while Vitamin B deepens eyelashes to prevent breakage.

Clarins

Clarins Double Fix’ Mascara ($220)

Formulated with a bitter orange ingredient to calm and calm sensitive skin around the eyes, it can also be used for eyelash maintenance.

Urban Decay

Urban Decay Perversion Mascara ($190)

Contains protein and amino acid complexes to stimulate eyelash growth. Honey extract provides deep nourishment for repairing results.

Shiseido

Shiseido Full Lash Serum ($380)

Contains powerful repairing ingredients such as red jujube essence to make eyelashes thicker, brighter, longer and healthier. The unique brush head helps to apply the right amount of essence.

L'Oréal Paris

L’Oréal Paris L’extraordinaire Lash & Brow Serum ($119)

The active ingredient Filloxane increases the eyelash fibers and makes the eyelashes more voluptuous. Hyaluronic acid and Centella asiatica extract provide nutrients to the eyelashes, strengthen and reduce shedding.

 

Sparse eyelash maintenance method 3. Use eye makeup remover to remove eye makeup

Eye makeup should be removed with eye-specific makeup remover and excessive eyelashes and eyelashes should be avoided, which can damage the eyelashes. Especially after the eyelashes are planted, you should choose a makeup remover that does not contain oil, such as makeup remover. Because the oil will dissolve the glue of the false eyelashes, it is easier to cause the eyelashes to fall off. When removing makeup, the product should be wet with cotton wool without cotton wool. Apply it to the eye for about one minute to dissolve the makeup. Then slowly wipe it from top to bottom, avoid vigorously ringing, and use cotton. Tools such as sticks are used for key cleaning.

Make Up For Ever

Make Up For Ever SENS’ EYES Eye Makeup Remover ($270)

Formulated with oil-free mineral gel, the refreshing and comfortable texture does not burden the eyes, and it can gently remove the eye makeup without pulling the skin.

Party makeup must learn: zero flaws wearing false eyelash tips

Participate in the Christmas Party, wearing fake eyelashes not only makes your Christmas Party makeup look like an elf, but also a key step in the finishing touch. It’s not easy to wear fake eyelashes and look natural. How many problems have you encountered? Answer it for everyone now!

Christmas Party False Eyelashes

Q1: I want to make my eyes look bigger and brighter, but the feeling of wearing fake eyelashes is always too exaggerated and not natural enough. How is it good?

After all, we are all Orientals, too thick and curling eyelashes are not suitable for everyone. In fact, if the eyelashes themselves are not too short and too sparse, as long as the false eyelashes are used locally. Adding a small or a few small false eyelashes to the end of the eye is enough to make your eyes look brighter.

Christmas Party False Eyelashes

Q2: After wearing false eyelashes, in order to make the joint position look inconspicuous and draw a black eyeliner, the effect is not natural enough. What should I do?

It is unwise to draw a thick eyeliner to cover the glue marks or fill the gaps. Instead, use a charcoal gray and softer eyeliner to gently draw the eyeliner in a point-pressing manner. Light eye shadow. In addition, there is a kind of false eyelashes whose roots are transparent. After wearing them with transparent glue, there will be no black lines, and the effect is most natural.

Christmas Party False Eyelashes

Q3: I want to use fake eyelashes to create a cute big eye, but the comments I get are very charming. Why is this happening?

Many people think that the eyelashes are thick = big eyes = cute, but it depends on the shape of the eyes. For those who have a slender eye shape, choosing a pair of long false eyelashes in the middle can make the eyes look round and large. Conversely, wearing a long false eyelash at the end will create a sexy cat’s eye. And the person whose eyes are round and big, just add a few bunches of false eyelashes at the end of the eye, and it will be cute and lively.

Christmas Party False Eyelashes

Q4: No matter how carefully I wear false eyelashes, the position of the eyes always feels very uncomfortable. Sometimes I will even look up the mountain for a long time. Is the glue too little?

There is no fake eyelash for everyone. Before wearing false eyelashes, measure the need and cut off the excess false eyelashes. It should be noted that the false eyelashes do not need to be covered with the entire eye, and it is necessary to leave a position of about three false eyelashes, which is natural enough and not easy to lift. In addition, the head and tail of the false eyelashes should be coated with a little more glue, and it will be easier to fix the position until the glue is half dry.

Christmas Party False Eyelashes

Q5: The eyelashes are straight and short. After wearing false eyelashes, they are always not integrated. I am not suitable for wearing false eyelashes?

You can avoid this problem by preparing yourself before wearing false eyelashes. First use the eyelash broom to comb the eyelashes and comb them, then use the eyelash curler to curl the eyelashes, making sure that each eyelash curls. After putting on the false eyelashes, gently press the two layers of true and false eyelashes with your fingers, and finally put the true and false two-layer eyelash curler once.

Christmas Party False Eyelashes

Q6: I have tried it many times. With different tools and different methods, I have not been able to successfully wear the whole false eyelashes. Is it an effective and easy method?

Have! The method is very simple, that is, the whole false eyelashes are cut into three to four segments, and then glued one by one. Paste the position directly along the eyeliner, first paste the middle section and then paste the head and tail section. After each section, adjust the overall curvature first. This is not only easier for beginners to master, but also effective.

Christmas Party False Eyelashes

Jaguad makeup ‧ there is a demonstration] picking false eyelashes? Natural eyelash makeup 5 steps

False eyelashes help to enhance the eye makeup effect and increase the attractiveness. Joman Beauty makeup director Joey Tang shares the experience of choosing the right eyelashes for the fake eyelashes. Joey suggests that before choosing a type of false eyelashes, it’s a good idea to understand your eye shape and the distance between your eyes (eye distance) and the desired makeup.

False eyelash type

‧ Short before and long : Helps to lengthen the eye shape and create a feminine makeup.

‧ The “princess type” is medium-length and short-term : it makes the eye shape more round and gives a cute feeling.

Eye distance

‧ Eye distance is longer than 1 eye : Princess-type false eyelashes should be selected. If you use short and long false eyelashes before, you will open the eye distance even more.

‧ Eye distance is shorter than 1 eye : Optional short short and long false eyelashes to extend the eyelids to avoid excessive concentration of facial features.

‧The eye distance is equal to 1 eye : the front short and the long or the princess type false eyelashes can be used.

Eye shape

‧ up eye / water hyacinth (higher than the end of eye eye head): should choose Princess false eyelashes, if used short in front long false eyelashes, eye shape will make more “Qi” upward.

‧ squint (the end of the eye is lower than the eye): It is advisable to choose a short and long false eyelash before lifting to enhance the eye shape.

Sticking false eyelashes 5

1. Take care when using false eyelashes. Do not pick up from the center, otherwise it will easily deform the false eyelashes. (The correct method, please pay attention to the short film demonstration)

2. Measure the length of the eyes and false eyelashes. Cut about one or two eyelashes at the 45-degree angle of the eyelashes at the end of the false eyelashes to match the length of the eyes, and avoid the eyelashes of the false eyelashes. [ Fig. 02 ]

3. Apply a thin layer of special glue to the false eyelashes. After about 1-2 minutes, the glue is slightly dry, then apply a thin layer of glue. After about 30 seconds, the false eyelashes can be attached.

4. At the position close to the true eyelashes, stick the false eyelashes from the center of the eye, and then stick the eye and the end of the eye.

5. Delineate the eyeliner to make the makeup more natural.

Tips:

‧The eyelashes do not need to be attached to the false eyelashes, otherwise it will be “eye-catching”; the eyelashes can be longer than the true eyelashes. [ Fig. 03 ]

‧ Princess-type false eyelashes can be cut at the end of the head. The short and long fronts are cut depending on whether you want to keep the longest or shortest part.

Volkswagen plans to win Newcastle’s fastest electric car throne!

Volkswagen Motors of Germany plans to refresh the lap record of the fastest electric car at the New Berlin North Circuit this summer . Romain Dumas, the professional driver responsible for driving the VW IDR electric car, also set a record of 7 minutes, 57 seconds and 148 in the Pikes Peak International Hill Climb climbing competition last June, becoming the first driver in history to run for 8 minutes.

 Volkswagen offers
Volkswagen offers

In order to adapt to the terrain and road conditions of the New Berlin North Circuit, the Volkswagen Rover R&D team will strengthen the multi-faceted design and performance of the IDR electric car, such as the air force to improve the vehicle’s downforce and stability, before the VW IDR electric car begins testing. Kit. The IDR electric car is estimated to maintain the current 670 horsepower and 89.84 kilograms of peak torque output, with a weight of less than 1,000 kilograms, allowing the IDR electric car to accelerate from 0 to 100 kilometers per hour in just over 2 seconds.

 Volkswagen offers
Volkswagen offers

If you want to refresh the NIO EP9’s fastest lap record for the electric car set in 2017 at the New South Berlin track with 20.8 km and 75 corners, the VW IDR must be faster than 6:45. Under the leadership of legendary driver Peter Dumbreck, Romain Dumas is full of confidence in the fastest record challenge.

 Volkswagen offers
Volkswagen offers

Romain Dumas said that he was excited to drive the goose bumps when he was able to drive the VW IDR electric car at the New Berlin North Circuit. Although Romain Dumas, who has participated in the 24-hour endurance race, is very familiar with the road line in Linbei, the strong linear acceleration and cornering speed of the VW IDR electric car must be adapted.

 Volkswagen offers
Volkswagen offers

The first MEB electric car NEO cruising range of 600km Can help the public beat Tesla?

On October 19, 2018, the groundbreaking ceremony of the SAIC Volkswagen New Energy Automobile Factory was held in Anting, Shanghai. This is the first pure electric vehicle factory of SAIC Volkswagen, and it is also the first automobile factory in the Volkswagen Group to be newly designed and built for the production of MEB pure electric vehicles. The new plant is scheduled to be completed and put into production in 2020. However, according to the information given by Volkswagen China, the MEB platform model will be available in China at least until 2022. At the same time, there are rumors inside SAIC Volkswagen that SAIC Volkswagen is the first to build on the MEB platform. The model will be officially put into production in 2021.

Judging from the current news, the first product of SAIC Volkswagen is most likely the ID CROZZ that has been exposed many times before, but this is not the first product of the MEB platform. According to previous news, the first product of the MEB platform is very likely to be listed in 2019. Recently, the German media has revealed that this product may be named NEO, and this product should not be introduced to China.

In any case, the pure electric vehicle of the MEB platform is still expected. After all, as one of the largest automobile groups in the world, Volkswagen’s technical reserves far exceed the imagination of ordinary people. When Volkswagen developed the MEB platform, it was almost always the benchmark for the current new energy vehicle – Tesla. So what kind of turn can the Volkswagen car giant achieve in the field of electric vehicles? Let’s take a look at NEO, the first product of the popular MEB platform.

The cruising range reaches 600km

In the style of the Volkswagen Group, NEO will represent the design direction of the MEB platform model, so even ID CROZZ, which was listed in China in 2022, should follow the design of NEO in large numbers. From this car, we can also Looking forward to the future MEB platform electric vehicles launched by Volkswagen in China.

In terms of market positioning, NEO will replace the positioning of today’s E-GOLF, which is based on the MQB electric vehicle platform (I wonder if the future will be handed over to the public’s third joint venture in China, Jianghuai Volkswagen). The difference between the pure electric vehicle platform and the oil-modified electric vehicle platform is in the space layout. From the data of the foreign media, the length of the NEO positioned in the compact stage may be only 4100mm, but the wheelbase can be achieved. 2750mm, only slightly shorter than the mid-size car Passat.

After removing the “bulky” internal combustion engine powertrain, the MEB electric car is indeed more spatially arranged. In addition, since it is the standard Tesla, the MEB platform will naturally adopt some very forward-looking designs. From the real car and the concept car, we can see that Volkswagen will use the all-digital cockpit that has never been seen before on the MEB platform. The hard buttons in the car will be reduced as much as possible, and the huge HUD head-up display will become A major feature of the future of the public interior (not only the MEB platform, Golf 8 will be launched in 2019 will also use such HUD).

In addition to the general information of HUD, VR navigation, Wikipedia along the scenic spots and other information will appear on the HUD head-up display. In terms of power parameters, NEO’s cruising range will reach 600 kilometers, and Volkswagen will be equipped with 60, 80 or even 110kWh batteries on NEO, which is much higher than today’s electric vehicles. The base model NEO will only be available in the front drive version, but depending on the characteristics of the MEB platform, NEO should also offer a four-wheel drive version with multiple motors.

NEO’s top speed will be limited to 160km / h, while 0-100km / h acceleration is less than 5 seconds, which is not bad from the data point of view. However, NEO does not have the super fast charge used by the Audi e-tron GT. The e-tron GT will be built on the PPE platform jointly developed by Audi and Porsche. The 350kW charging pile can be filled with 400km of mileage in 15 minutes. From this we can also estimate that NEO’s fast charge should also be filled with 80% of electricity in half an hour.

The new factory shows the security of big companies

From this Volkswagen’s new MEB electric car factory in Anting, we can get a lot of information: First, the first factory designed and built for MEB electric vehicles settled in China, reflecting the public’s emphasis on the electrification of the Chinese auto market. According to data released by the United Nations International Energy Agency (IEA), global electric vehicle sales exceeded 1 million units in 2017. Compared with 2016, electric vehicle sales increased by 54%, and half of them were from China. China is Volkswagen’s largest market in the world. By 2025, Volkswagen Group plans to produce 1 million MEB models worldwide, and about 2/3 of them are sold in China (about 650,000).

The establishment of the new factory also reflects the public’s stability as a large group. Retrofitting on existing production lines seems to be more cost and economical than building a new plant. Previously, Volkswagen’s domestic factories have undergone transformation from PQ platform to MQB platform production. Dr. Wen Zeyue, deputy general manager of FAW-Volkswagen Automotive Co., Ltd. (Technology), also said in an interview that the first phase of FAW-Volkswagen’s South China Base in Foshan will be completely transformed into a “pure electric factory” after 2020.

The establishment of the new MEB plant may mean that SAIC Volkswagen believes that the MQB platform model or the traditional energy vehicle (or hybrid vehicle) will still occupy a larger market in the Chinese market. Instead of renovating the existing production line, it is better to establish a new factory. Avoid impact on existing platform production. At the same time, SAIC Volkswagen will also undertake the production of SAIC Audi in the future. It is said that the SAIC Volkswagen III plant in Anting has started the production line transformation of the MLB EVO platform, which means that the public believes that traditional energy (or hybrid) is The future will still occupy a small market. From the sales forecast, North-South Volkswagen sold more than 2.5 million vehicles in China in one year. Even if the sales data of North and South Volkswagen did not change much in 2025, the proportion of pure electric vehicles of 650,000 MEB platform is still not big.

Written at the end

Whether it is Toyota, Volkswagen or Renault Nissan, several major international auto giants have not made much achievements in the field of electric vehicles (the only thing that can be said is the Nissan Leaf), especially after the birth of Tesla, everyone is inevitably I will think that “electric cars can still be made this way.” At the same time, the new domestic car-making forces have also caused a lot of impact on traditional car companies. This makes us look forward to more, as a giant, how will the MEB platform products that the public turn around become more dazzling?

巧克力能否在未来40年内消失?

到2050年,气候变化可能导致可可植物灭绝,但科学家们正在努力拯救植物和我们的巧克力棒。

新的一年开始为巧克力爱好者带来一些可怕的消息:根据Business Insider的一篇文章,到2050年,气候变化可能严重阻碍可可植物的生长甚至导致其灭绝。可可植物的种子是巧克力中的主要成分。但在你开始储存数十年的巧克力棒之前,你应该知道科学家们已经在努力拯救这种植物。

可可豆和巧克力
存在Shutterstock

Business Insider解释说,问题的根源在于巧克力生长在赤道南北约20度的狭长热带雨林中。随着气温上升,可可种植者将不得不移动他们的庄稼 – 这很困难,因为大部分高地都受到野生动植物的保护。另一种选择是开始种植在不断变化的环境中茁壮成长的植物。

这就是科学家们的进入。加州大学伯克利分校的研究人员正致力于开发一种能够承受更温暖和干燥天气的可可植物。他们得到了一家公司的财务支持,这家公司对巧克力的生存有着严重的商业利益:火星,士力架,M&M,Dove和其他巧克力产品的制造商。

直播你的经纪自己的租金

25岁的Jovan Hill辍学并失业。那么他如何支付他的布鲁克林公寓和大麻的习惯呢?他的社交媒体粉丝参与其中。

在一个慵懒的周日在九月,约万山,一个25岁的无业男子在布鲁克林区,有一个小要求7,100陌生人看他在直播的流媒体应用潜望镜:他需要$ 7,000迅速。

“早上好,女孩和同性恋,”希尔说,用一只手拿着iPhone录制,另一只手拿着大麻直接吸烟。他穿着一件褪色的粉红色T恤,灰色健身短裤和黑色耐克。在卡罗尔花园附近的某个凌乱的卧室里可以看到一个黑色的博美犬和两个室友。

漫无边际的七分钟视频中,他谈到想要搬到洛杉矶(“这座城市只是让你失望,我对被打破感到无聊”),观众们留下令人讨厌的评论(“我爱你们所有人”这么多“),直截了当地抽烟,反复要钱。

“我今天很穷,”他说。“所以如果你想要任何税务注销,请捐赠给Jovan慈善机构。”

几分钟之内,捐款开始流入他的Venmo和PayPal账户。

25岁的安妮·威里克(Annie Wyrick)是洛杉矶的一名DJ,给出了100美元以及一个神秘的信息:“螺旋式”。22岁的雷切尔麦克法尔在新奥尔良的一名女服务员捐赠了10美元。来自佛罗里达州迈尔斯堡的自由电影制片人,21岁的Lindsay Scali给了1美元一张纸条,称希尔是“失业的国王”。Jovan Hill住在布鲁克林的家中,他在那里居住,为他的日常生活赚钱。信用Gioncarlo情人节为纽约时报

Jovan Hill住在布鲁克林的家中,他在那里居住,为他的日常生活赚钱。信用Gioncarlo情人节为纽约时报

希尔先生将疯狂,华丽和讽刺的形象描述为他的直播视频作为“同性恋,破旧的日记”,由4chan(匿名,通常粗俗的在线留言板)和他作为酷儿黑人。你有4 篇免费文章小号剩余。

“就像一个草率的Tumblr博客和一个4chan线程有一个孩子的错误,”他说。

但对于他的20万粉丝,分布在PeriscopeTwitter,YouTubeInstagramPatreon上,希尔先生不仅仅是另一个寻求将微博用于金钱的社交媒体影响者。他没有脚本的现场直播节目给了一个原始的,未经过滤的窗口,进入了一个双极的20多岁的奋斗者的生活,试图在没有家庭钱财或传统工作的情况下勉强维持有意义的存在。

注册等待 – 时事通讯

每周,Caity Weaver都会在新闻和流行文化中调查一个未得到答复的问题 – 也可能是未提出的问题。注册

“我每天醒来上班的唯一原因是我可以给@ehjovan租金,”23岁的Paige Wolfe在今年早些时候的一条推文中表示,他是俄克拉荷马城的银行助理。

像她这样的粉丝允许希尔先生支付他每月1,300美元的租金和生活费,其中包括大麻,帮助他的母亲,电子游戏以及每月100美元的旧式T恤预算。

希尔先生因慷慨而感到沮丧。“当我和那些认识我很久的朋友交谈时,他们永远都不会理解随便送一个人的钱,而且我也有同感,”他说。“但这是一个社区。一个以我为中心的社区。“

希尔先生在德克萨斯州密苏里市长大,有11个兄弟姐妹,由一位耶和华见证人的母亲抚养长大。他退回到在线留言板和像MapleStory这样的互动角色扮演游戏,在那里他会哄骗其他玩家(通常带有像“没有父亲”这样令人讨厌的评论)。

但随着年龄的增长,他在网上匿名并加入Tumblr,在那里他记录了他作为一个宗教家庭养育的同性恋高中生的生活。

他的追随者的慷慨在2016年首次曝光,当时由于未付账单,他的祖母的权力被关闭了。“我很恐慌,因为我的奶奶是我的生命,”他说。他向追随者求助,以为他最多可以筹集几百美元。他们给了他全部3000美元。

他为什么不能找到真正的工作?“我把这个做成了我的工作,”希尔先生说。信用Gioncarlo情人节为纽约时报

他为什么不能找到真正的工作?“我把这个做成了我的工作,”希尔先生说。信用Gioncarlo情人节为纽约时报

“这是我第一次意识到我的追随者关心我的幸福,”他说。

希尔先生的Tumblr先生在德克萨斯州立大学学习期间成长,但直到今年他还没有在经济上依赖他们,当时他在1月份因为一次糟糕的分手而有一段“狂躁的情节”,并且从大学辍学了几个学分害羞毕业。

口袋里有22美元,母亲给他买了一张机票,他来到纽约市重新开始。他搬进了布鲁克林皇冠高地附近的一间地下室公寓,还有另一位直播影响者杰克加纳,他通过Tumblr遇到了他。

加纳先生的第一个月租金已经覆盖,但两人都没有固定收入,因此他们开始向追随者寻求帮助。

希尔先生说:“我们基本上达成了协议,如果你想让我坐在我的房间里,每天上班,你需要支付我的租金。” “起初这就像300美元住在地下室,但他们希望我过上更好的生活。”

希尔先生在切尔西电影院的特许摊位找到了一份工作,但几周后辞职,从未费心去拿最后的薪水。“我在电影院赚的钱少于每天五次在我的房间里直播,”他说。“那么为什么要去上班?”

他说,通过各种社交媒体平台,他现在每个月的收入高达4,000美元。除了他在Periscope上的电话,他还鼓励追随者每月支付1美元来解锁订阅平台Patreon上的视频。他还想出了如何通过Twitter筹集资金,将Venmo捐款的屏幕截图发布为羞耻,并吸引粉丝提供更多。

观众偶尔会问他为什么没有得到一份传统的工作,他回答说:“我把这个做成了我的工作。”

希尔先生是新兴微观影响者类别的一部分,他们发现有一些付费观众希望看到他们的日常生活。许多人已经能够在Patreon赚钱,人们可以在那里出售他们内容的订阅,无论是关于漫画,旅行还是什么都没有。

例如,34岁的Riley Whitelum和24岁的Elayna Carausu有近2,400名顾客每月支付3美元或更多费用,观看他们在他们的频道“ Sailing La Vagabonde ” 上环游世界。

然后是24岁的保罗·德尼诺(Paul Denino),每天在Periscope,Twitch,YouTube和其他平台上使用化身“ Ice Poseidon ”和现场直播。他在最近的“纽约客”杂志中表示,为此,他每月可以赚到6万美元。

虽然Ice Poseidon拥有约73万YouTube用户,但许多直播游戏最多只有几千人。希尔先生和几个室友分享了布鲁克林的公寓,其中包括杰克加纳,一个现场流光。信用Gioncarlo情人节为纽约时报

希尔先生和几个室友分享了布鲁克林的公寓,其中包括杰克加纳,一个现场流光。信用Gioncarlo情人节为纽约时报

他的交易工具包括iPhone X和大麻钝器。信用Gioncarlo情人节为纽约时报

他的交易工具包括iPhone X和大麻钝器。信用Gioncarlo情人节为纽约时报

希尔先生的室友,22岁的加纳先生通过Periscope(1,400名追随者),Twitch(200名订阅者每月支付5美元)和Patreon(160名每月支付1至20美元)的组合谋生

加纳先生说:“与以往相比,流行文化如此无聊,以至于有更多的人在网上抓住人。”

上个月在特拉华州郊区的父母家中进行了10分钟的潜望镜现场演出,加纳先生谈到他喝的是什么牌子的水,他最喜欢的电子游戏以及他是否染了头发。

他们说,加纳先生经常与希尔先生合二为一,两人现在赚的钱多于他们知道如何处理。“我知道我们可以投资,但我们讨厌资本主义,”希尔先生说。

这些天,希尔先生在潜望镜上进行了大约三天的现场直播,时间从10到30分钟不等,通常来自他的布鲁克林卧室,偶尔也会在公园斜坡周围散步或在朋友聚会散步

凭借摇摇欲坠的相机(通常是iPhone),他喋喋不休地谈论流行文化新闻,哀叹他的童年,并对他的联系表示同情。他还抽烟,吃油炸玉米饼,播放音乐,打电话给朋友,举办派对,并在互联网上消磨时间 – 这与许多漫无目的的20多岁的人在业余时间做的事情不同。

当他感觉很有力时,他会与观众争吵。“做点什么,” 大约四个月前,在他的卧室播放时,一名观众带着手柄@adiaa_z写道。

“我是一只猴子?”希尔先生说。

“我们厌倦了这件衬衫,”一位名叫@abriannaxcx的观众说道。

“你们都是这样的仇敌,”他说。“我去了你的Instagram,我看到你穿着自八年级以来你所拥有的那件衬衫。”

至少有一次,他要钱。“我将以15美元的价格做任何事情,”他在最近一段来自洛杉矶的视频中说道,他在那里播放了Airbnb。几分钟后,一位名叫阿什利的追随者要求“注意”她5美元的Venmo捐款。“我爱你,阿什利,”他用歌声说道。

他充满灵感地说话,然后徘徊不安,经常改变主题。希尔先生说他被诊断为躁狂抑郁症,不服用任何药物,这可以解释情绪波动。

“当我狂躁时,我很冲动,没有自我控制,我浪费我的钱,我有随意,鲁莽的性行为,”他在7月份的一个名为“ 疯狂潜望镜 ” 的视频中说,在此期间,他说他在Adderall上大肆宣传。然后,好像记得他有一个观众,他补充说:“我没有要求任何人跟随我。你们不知从何处走出来。“(希尔先生后来说他”有点戏剧性“并且不会鲁莽。)

他的非sequiturs可能是微不足道的(“ 我的脸今天很胖 ”)或歪曲(“为什么我会涂防晒霜?我来到这个星球去死”)。他自由地使用种族和同性恋辱骂,在一个视频中讽刺地说:“我是同性恋,因为同性恋者什么也没做,只会破坏我的生活质量。”

jovan ➐@jovanmhill

MY UBER IS PLAYING ARIANA GRANDE i will no longer be reporting him to the fbi… just keep breathin…957下午1:31 – 2018年12月7日Twitter 广告信息与隐私37 人正在讨论这个

希尔先生在Twitter上也是多产的,在@jovanhill手柄下每天发送30多条消息。(他的早期帐号@ehjovan在与K-pop粉丝发生争执后被停职。)

他的追随者被迷住了。他创造了一个空间,众筹是观众参与的一种形式。今年早些时候他去德克萨斯州因无偿停车罚单,他的追随者给了他钱,因为他们害怕他可能会被捕。

“我甚至不关心,但他们开始汇款,说’你不能从监狱发推,’”他说。

25歲的LiveStreamer通過向追隨者支付租金

eh_jovan_hill_influencer


今年难以找到钱来支付圣诞礼物?你有没有想过你的单调存在的直播和无聊的人?事实证明,只要通过播放日常生活中的世俗细节,你就能赚到相当多的钱。一个“影响者”每月仅仅通过现场直播他的日常生活赚4000美元,抱怨他是多么破产并恳求观众向他捐钱。美国令人难以置信。

Jovan Hill表示他失业,据称每月挣4,000美元,乞求他的社交媒体粉丝捐款,以帮助支付他每月1300美元的布鲁克林公寓租金,他每月100美元的T恤习惯,杂草和视频游戏。在纽约邮报将希尔称为“数字乞丐”,意思是希尔不是要求站在纽约市的冷街道上并向陌生人请求现金,而是在他的公寓里播放他的生活,并敦促人们给他钱。必须承认,从你温暖的公寓乞讨听起来比从纽约市冷冻,尿液浸湿的人行道上拿着纸板标志和冰冷金属锅要好得多。公平地说,“数字乞丐”可能是一个术语,用于任何假装在Instagram,Twitter和Periscope上“磨砺”的人,要求追随者为他们的“评论”,“艺术”或“喜剧”提供资金。

最近纽约时报对Jovan的一个简介发现,他的追随者非常乐意交出他们的血汗钱,以便希尔实际上不必工作。希尔在各种社交媒体平台上拥有超过200,000名粉丝,如Periscope,YouTube,Instagram,Twitter和Patreon。希尔通过手柄@ehjovan,利用这些网点与他的粉丝交谈,谈论流行文化,讨论他的心理健康,并要求金钱。如果你能得到它,那就太好了。

希尔最近向他的追随者请求给他7,000美元,这是他迫切需要的。Jovan从他的1000美元+ iPhone X广播中抽烟,他一再向超过7,100人的观众请求给他钱。“我今天很穷,”希尔说。“所以,如果你想要任何税务注销,请捐赠给Jovan慈善机构。”它确实有效。陌生人称希尔是他们的“失业之王”,他开始向他的Venmo和PayPal账户捐款。

来自全国各地的陌生人心甘情愿地向他们最喜欢的“失业的影响者”捐款,他用自己的话说,“试着成为最有影响力的人……精神病患者,你永远不会感到无聊。”

这位25岁的希尔以前一直在德克萨斯州立大学就读,但在“狂躁的一集”之后退学了,尽管毕业时还是有点勉强。Jovan在一家电影院的特许摊位找到了一份工作,但几周后辞职,甚至没有费心去拿最后的薪水。“我在电影院赚的钱少于每天五次在我的房间里直播,”希尔说。“那么为什么要去上班呢?”不能怪那种逻辑。坐在家里吸烟杂草>铲着电影院爆米花,同时呼吸有毒的假黄油烟雾。

对Jovan来说非常好,他找到了一种做他喜欢的事情的方式 – 谈论他和他的生活,人们正在为他提供给他们的任何安慰付出很大的代价。你不能真的责怪这个人把自己放在那里,人们自愿给他数千美元。也许这里的真实故事是美国人的可支配收入太多了。